Dyson set us a brief for Dotplot, a breast health monitor device designed to help detect early changes in breasts. Our team of four was tasked with creating the brand identity, app, website, and a campaign for the device.
My primary contributions included developing the visual aspects of the brand identity and taking charge of the app and website design.
For the brand identity, I worked collaboratively to ensure the look and feel aligned with Dotplot’s mission of early detection and empowerment. The aim was to create a modern, approachable brand that communicated trust and reliability while remaining sensitive to the device's purpose.
Designing the app, I focused on intuitive navigation and accessibility, ensuring users could easily track their breast health over time. For the website, I ensured it provided clear and informative content, while maintaining a seamless user experience, allowing visitors to understand the benefits of the device and access additional resources.
