For The People is a clothing Brand which celebrates the history, culture and significance of house music. I focused on creating a dynamic and visually engaging brand identity that encapsulates the spirit of the genre. My work began with extensive research into the house music scene to ensure the designs would resonate authentically with the community.
I designed a custom E-commerce website with engaging motion designs to showcase the brand's unique apparel in an immersive experience for visitors. I also crafted and integrated an advertising campaign including social media posts and posters for the brand to place around rave events.
My comprehensive approach ensured a cohesive and impactful presence across digital platforms, resonating with loyal fans and educating newcomers on the history of the house music scene.
