Create a House music clothing brand which pays homage to the roots of the genre, preserving its legacy for future generations while embracing the evolution and diversity of the genre.
The clothing brands core values will include:
Authenticity:
Honour the authenticity of house music, paying tribute to its origins in Chicago and New York City while recognising its global impact and evolution. This includes recognising the contributions of marginalised and underrepresented communities, such as Black, LGBTQ+, and Latino artists, who played pivotal roles in shaping the genre's early development. Fostering a deeper appreciation for its heritage among fans and enthusiasts.
Education:
Educate our audience about the history, culture, and significance of house music, ensuring that its legacy is preserved and respected.
-Magazines based on the first clubs to play house music (Volume 1-The Warehouse, Volume 2-Muzic Box, Volume 3-The Hacienda)
-Clothing Collections with designs taken from the magazines
-Custom E-commerce Website as a hub for where users can explore and buy the magazines and clothing items
-Motion Graphic videos for the website to represent a video version of the physical magazines
I have created a fully custom Ecommerce website with compelling animations and eye catching visuals. Using webflows content management system to be able to sell and organise the volumes and different clothing collections for users to easily explore and purchase items.
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